Testing new markets or validating a new line of business
A lean operation to test a new line of business, or a new market, through a structured and defined validation process. This programme is aimed at validating the connection between the problem and solution, and willingness to pay. We set up a controlled experiment with solid marketing & sales operations aimed at gathering customer intelligence and market feedback. These insights, both qualitative and quantitative, speed up decision making and strategic planning while also working towards achieving the first real business results.