A structured approach to optimising growth
Once technology companies with a B2B business model have established their position in their market and built a steadily growing organisation, their challenge becomes to sustain growth and avoid stagnation. The organisation’s growth does not depend solely on the founder’s efforts, but dedicated teams have been created to ensure operational excellence and quality execution. The company must continue to make progress: leading teams with a clear strategy, working together with a central methodology, and supported by solid operations.
Project examples
Optimisation and digitalisation of operations
A solid structure of marketing and sales operations to help your teams to function smoothly, bringing marketing and sales teams back in sync, centering individuals doing ‘their own thing’ around a core methodology, accelerating through use of CRM and automation tools, refocusing through KPIs for teams and individuals, and measuring progress and improvements along the way.
Testing a new line of business
A lean operation to test a new line of business, or a new market, through a structured and defined validation process – with your own team or outsourced. This programme is aimed at validating the connection between the problem and solution, and willingness to pay. We set up a controlled experiment with solid marketing & sales operations aimed at gathering customer intelligence and market feedback. These insights, both qualitative and quantitative, speed up decision making and strategic planning while also working towards achieving the first real business results.
