B2B Marketing & Sales Operations for B2B tech companies
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Optimising SMEs

Marketing and sales operations for B2B tech companies that have been around for a while.

A structured approach to optimising growth

Once technology companies with a B2B business model have established their position in their market and built a steadily growing organisation, their challenge becomes to sustain growth as their markets continue to evolve. The organisation’s growth does not depend solely on the founder’s efforts, but dedicated teams have been created to ensure operational excellence and quality execution. The company must continue to make progress: leading teams with a clear strategy, working together with a central methodology, and supported by solid operations.

Testing new markets or validating a new line of business

A lean operation to test a new line of business, or a new market, through a structured and defined validation process. This programme is aimed at validating the connection between the problem and solution, and willingness to pay. We set up a controlled experiment with solid marketing & sales operations aimed at gathering customer intelligence and market feedback. These insights, both qualitative and quantitative, speed up decision making and strategic planning while also working towards achieving the first real business results.

Validation through sales
CRM, automation & engagement tools

Make sure your tech stack, and the way your people work, stay up to date. Markets change and new tools and technological possibilities are constantly emerging, providing new and especially changing ways to connect with your market. Accelerate through use of CRM and automation tools, refocus through KPIs for teams and individuals, and measure progress and improvements along the way.

CRM & tool implementation
Building a reliable sales organisation

A solid structure of marketing and sales operations to help your teams to function smoothly, bringing marketing and sales teams back in sync, centering individuals doing ‘their own thing’ around a core methodology, accelerating through use of CRM and automation tools, refocusing through KPIs for teams and individuals, and measuring progress and improvements along the way.

Build a sales organisation

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To see if it's a good fit

Great collaboration with The Sales Strategist to improve the marketing and sales process!
"Our experience with The Sales Strategist was very successful. Their way of working was very professional. This has led to a marketing and sales cycle that is much more efficient. Especially in the phase we are in as a company, it is highly recommended to work with The Sales Strategist. Highly recommended for any company that wants to take their current strategy and processes to the next level."
Thanks to the efforts of The Sales Strategist, we are now successfully acquiring customers
"The Sales Strategist gave us a well-founded action plan with which we could set to work in concrete terms. Not an abstract, standard story, but a practical one. Thanks to the efforts of The Sales Strategist, we are now successfully acquiring customers and are ahead of our sales schedule."
Focus and scalability is what The Sales Strategist brought us, a real pleasure to work with and get things done
"Thanks to The Sales Strategist we quickly learned where to focus our sales efforts, create a scalable sales team and how to leverage the right set of tools to do so. It is simply a real pleasure to work with them, as they are eager to get things done and do them well."
The right knowledge and skills to gain the speed our market demands and improve results
"The Sales Strategist provided the right knowledge and skills on the processes and automations we needed to implement to gain the speed our market demands. As a result, we increased our conversion rates, shortened our sales cycle and were able to help our SDRs and AEs to achieve better results."
The Sales Strategist's methodology, experience, rigour and capacity are in themselves an example of what a sales process is
"Many sales people consider themselves to have a special talent, although it is more science than art. The Sales Strategist (or if you prefer Rutger and Thomas), have helped us to define the sales process with a concrete path, a well analysed and measured process that allows us to improve conversion rates and helps the whole team to achieve better results."
They have done a rigorous, detailed job and met the established commitments and expectations to perfection
"The personal empathy of Thomas and Rutger, is a great facilitator in the joint work to be done, which together with their commitment, has allowed us to enjoy the learning we have obtained from them, and whose result in increased sales we already enjoy."
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Vision

A B2B company can only successfully grow if strategy and operations are designed to align with the buyer’s perspective. We’ve translated our vision into the ‘4D Sales Model’, of the four key disciplines Market, Process, People, and Tools.

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Approach

We develop and implement your key marketing and sales strategy and operations by developing a roadmap for growth together with management and then implementing it in collaboration with the existing marketing and sales people.

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About us

Our ambition to bridge the gap between the ideal strategy and operations, bringing forward the best in teams and helping great companies to reach their potential is what drove us to start our own consultancy. And this is what still drives us today.

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Ready to shine in sales?

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The Sales Strategist

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