Optimising SMEs

Marketing and sales operations for B2B tech companies that have been around for a while.

A structured approach to optimising growth

Once technology companies with a B2B business model have established their position in their market and built a steadily growing organisation, their challenge becomes to sustain growth as their markets continue to evolve. The organisation’s growth does not depend solely on the founder’s efforts, but dedicated teams have been created to ensure operational excellence and quality execution. The company must continue to make progress: leading teams with a clear strategy, working together with a central methodology, and supported by solid operations.

Testing new markets or validating a new line of business

A lean operation to test a new line of business, or a new market, through a structured and defined validation process. This programme is aimed at validating the connection between the problem and solution, and willingness to pay. We set up a controlled experiment with solid marketing & sales operations aimed at gathering customer intelligence and market feedback. These insights, both qualitative and quantitative, speed up decision making and strategic planning while also working towards achieving the first real business results.

CRM, automation & engagement tools

Make sure your tech stack, and the way your people work, stay up to date. Markets change and new tools and technological possibilities are constantly emerging, providing new and especially changing ways to connect with your market. Accelerate through use of CRM and automation tools, refocus through KPIs for teams and individuals, and measure progress and improvements along the way.

Building a reliable sales organisation

A solid structure of marketing and sales operations to help your teams to function smoothly, bringing marketing and sales teams back in sync, centering individuals doing ‘their own thing’ around a core methodology, accelerating through use of CRM and automation tools, refocusing through KPIs for teams and individuals, and measuring progress and improvements along the way.

Schedule a quick call

To see if it's a good fit


A B2B company can only successfully grow if strategy and operations are designed to align with the buyer’s perspective. We’ve translated our vision into the ‘4D Sales Model’, of the four key disciplines Market, Process, People, and Tools.


We develop and implement your key marketing and sales strategy and operations by developing a roadmap for growth together with management and then implementing it in collaboration with the existing marketing and sales people.

About us

Our ambition to bridge the gap between the ideal strategy and operations, bringing forward the best in teams and helping great companies to reach their potential is what drove us to start our own consultancy. And this is what still drives us today.