Early stage growth

Marketing and sales operations for B2B tech companies in an early growth stage

A phased and structured approach to growth
The Sales Strategist phased approach to building up marketing and sales for B2B tech companies
We commit to
  • Initial ‘Master marketing and sales playbook’ designed and ready for implementation. The master playbook consists of the stage definition and criteria, accountable roles, steps-to-be-taken, content to be used, tools to be operated.
  • Marketing and sales teams trained on the application of the initial ‘Master marketing and sales playbook’ completed, allowing them to understand and work according to defined stages and criteria, accountable roles, steps-to-be-taken, and the correct use of content and tools.
  • Key performance indicators (KPIs) designed for marketing and sales teams as well as individuals forming part of these teams.
  • Tracking and reporting pack designed to pulse the performance of the marketing and sales organisation and therefore functions as the core metrics for review and alignment sessions.
  • Weekly, monthly, quarterly and annual review and alignment sessions have been planned in the agendas of all marketing and sales teams and individuals forming part of these teams.
A phased and structured approach to growth
The Sales Strategist phased approach to building up marketing and sales for B2B tech companies
Our vision

Marketing and Sales should be driven by strategy, process, and technology to create win-win situations for both buyers and sellers. Therefore we look at sales organisations as a bow-tie shaped journey, that focuses both on the path-to-commitment (left wing) as the path-to-growth (right wing). This model also highlights the interdependence of marketing and sales , as they are both equally critical to the success of any sales organisation.

How we work

We accompany your marketing and sales teams on an ongoing basis. We provide continuous support in order to consolidate the correct execution of new processes by exchanging learnings and best practices. This phase marks an ongoing, trusted relationship that will last for as long as needed depending on the adaptation and iteration of your marketing and sales teams.

A phased and structured approach to growth
The Sales Strategist phased approach to building up marketing and sales for B2B tech companies

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