A phased and structured approach to growth
We commit to
- Initial ‘Master marketing and sales playbook’ designed and ready for implementation. The master playbook consists of the stage definition and criteria, accountable roles, steps-to-be-taken, content to be used, tools to be operated.
- Marketing and sales teams trained on the application of the initial ‘Master marketing and sales playbook’ completed, allowing them to understand and work according to defined stages and criteria, accountable roles, steps-to-be-taken, and the correct use of content and tools.
- Key performance indicators (KPIs) designed for marketing and sales teams as well as individuals forming part of these teams.
- Tracking and reporting pack designed to pulse the performance of the marketing and sales organisation and therefore functions as the core metrics for review and alignment sessions.
- Weekly, monthly, quarterly and annual review and alignment sessions have been planned in the agendas of all marketing and sales teams and individuals forming part of these teams.