Early stage growth

Marketing and sales operations for B2B tech companies in an early growth stage

A phased and structured approach to growth

One of the main challenges for technology companies with a B2B business model is building a solid commercial operation. As soon as the first number of satisfied customers has been reached, and thus also a growing turnover, confidence and expectations with regard to the founders also increase. The company has a challenging change ahead of it: from a relatively small open-minded operation directly managed by the founder(s), to a scalable sales organisation with a solid growth strategy.

Building a reliable sales organisation

Our phased growth structure is a complete package that consists of all necessary components for marketing and sales to function smoothly, including integration of marketing and sales around a central methodology, configuration and guidelines for the use of CRM and supportive tools, processes for nurturing contacts and opportunities, KPIs and objectives for teams and individuals, and measuring progress and improvements. All this according to a predetermined model in which all components are predefined and coordinated to reinforce each other. 

Build a sales organisation
Lean market validation

A streamlined operation to test your product in your market through a structured and defined validation process. This programme is aimed at validating the connection between the problem and solution, and willingness to pay. We set up a controlled experiment with solid marketing & sales operations aimed at gathering customer intelligence and market feedback. These insights, both qualitative and quantitative, speed up decision making and well-informed strategic planning while also working towards achieving the first real business results.

Validation through sales
CRM, automation & engagement tools

Growing companies need to ensure that their tech stack is ready to support continued growth. The right choice and configuration of tools will ensure that you can support your sales team with the features they need now, but that you can also expand painlessly into the future and take advantage of more features as they become needed.

CRM & tool implementation

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To see if it's a good fit

Great collaboration with The Sales Strategist to improve the marketing and sales process!
"Our experience with The Sales Strategist was very successful. Their way of working was very professional. This has led to a marketing and sales cycle that is much more efficient. Especially in the phase we are in as a company, it is highly recommended to work with The Sales Strategist. Highly recommended for any company that wants to take their current strategy and processes to the next level."
Thanks to the efforts of The Sales Strategist, we are now successfully acquiring customers
"The Sales Strategist gave us a well-founded action plan with which we could set to work in concrete terms. Not an abstract, standard story, but a practical one. Thanks to the efforts of The Sales Strategist, we are now successfully acquiring customers and are ahead of our sales schedule."
Focus and scalability is what The Sales Strategist brought us, a real pleasure to work with and get things done
"Thanks to The Sales Strategist we quickly learned where to focus our sales efforts, create a scalable sales team and how to leverage the right set of tools to do so. It is simply a real pleasure to work with them, as they are eager to get things done and do them well."
The right knowledge and skills to gain the speed our market demands and improve results
"The Sales Strategist provided the right knowledge and skills on the processes and automations we needed to implement to gain the speed our market demands. As a result, we increased our conversion rates, shortened our sales cycle and were able to help our SDRs and AEs to achieve better results."
The Sales Strategist's methodology, experience, rigour and capacity are in themselves an example of what a sales process is
"Many sales people consider themselves to have a special talent, although it is more science than art. The Sales Strategist (or if you prefer Rutger and Thomas), have helped us to define the sales process with a concrete path, a well analysed and measured process that allows us to improve conversion rates and helps the whole team to achieve better results."
They have done a rigorous, detailed job and met the established commitments and expectations to perfection
"The personal empathy of Thomas and Rutger, is a great facilitator in the joint work to be done, which together with their commitment, has allowed us to enjoy the learning we have obtained from them, and whose result in increased sales we already enjoy."
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Vision

A B2B company can only successfully grow if strategy and operations are designed to align with the buyer’s perspective. We’ve translated our vision into the ‘4D Sales Model’, of the four key disciplines Market, Process, People, and Tools.

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Approach

We develop and implement your key marketing and sales strategy and operations by developing a roadmap for growth together with management and then implementing it in collaboration with the existing marketing and sales people.

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About us

Our ambition to bridge the gap between the ideal strategy and operations, bringing forward the best in teams and helping great companies to reach their potential is what drove us to start our own consultancy. And this is what still drives us today.

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