
Benefits of integrated marketing and sales platforms
With a single platform for all your commercial activities, your teams can efficiently manage customer relationships across multiple channels.
With a single platform for all your commercial activities, your teams can efficiently manage customer relationships across multiple channels.
Factoring is an interesting option to finance B2B SaaS growth. We explain how it works and what the benefits are compared to bank financing or venture capital.
In the fourth part of our Automation Mini-Guide, we elaborate on how to measure and improve the performance of your marketing and sales automations.
In the third part of this Automation Mini-guide, we look at some practical examples of marketing and sales automations you can implement in your business.
In this second part of this Automation Mini-Guide, we look at how you can actually start with automating marketing and sales.
In this first part of our Automation Mini-Guide, we will look at what marketing and sales automation is and what different forms of automation exist.
There are different ways to finance SaaS growth, and depending on the needs of your business, you may use different options at different points in your growth path.
The Engagement Thermometer is a way of lead scoring to gauge very recent engagement of contacts with marketing and sales touchpoints.
In B2B, many companies have little sales data. We describe three easy ways to perform diagnostic sales analysis, even if you have (almost) no data.
We interviewed Viktor Underwood, CEO at Quickchannel. He tells us about professionalising their business operations and changing their tech stack to the HubSpot ecosystem.