Benefits of integrated marketing and sales platforms
19/09/2022
With a single platform for all your commercial activities, your teams can efficiently manage customer relationships across multiple channels.
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Factoring for B2B SaaS companies
07/09/2022
Factoring is an interesting option to finance B2B SaaS growth. We explain how it works and what the benefits are compared to bank financing or venture capital.
How to measure and improve workflow performance
01/09/2022
In the fourth part of our Automation Mini-Guide, we elaborate on how to measure and improve the performance of your marketing and sales automations.
Examples of marketing and sales automation
01/09/2022
In the third part of this Automation Mini-guide, we look at some practical examples of marketing and sales automations you can implement in your business.
How to start with marketing and sales automation
01/09/2022
In this second part of this Automation Mini-Guide, we look at how you can actually start with automating marketing and sales.
Introduction to marketing and sales automation
01/09/2022
In this first part of our Automation Mini-Guide, we will look at what marketing and sales automation is and what different forms of automation exist.
Financing options for growing SaaS companies
24/08/2022
There are different ways to finance SaaS growth, and depending on the needs of your business, you may use different options at different points in your growth path.
Automation Blueprint: Engagement Thermometer
23/08/2022
The Engagement Thermometer is a way of lead scoring to gauge very recent engagement of contacts with marketing and sales touchpoints.
Three easy ways to gain valuable sales insights
07/07/2022
In B2B, many companies have little sales data. We describe three easy ways to perform diagnostic sales analysis, even if you have (almost) no data.
Just funded: Quickchannel
14/05/2022
We interviewed Viktor Underwood, CEO at Quickchannel. He tells us about professionalising their business operations and changing their tech stack to the HubSpot ecosystem.
