The team

A little background story

We’re the founders of The Sales Strategist, just two guys born and raised in a small country in the lowlands of Europe; the Netherlands. Now that’s not that special, but it comes with one certain guarantee: no-nonsense, straightforward, and sometimes a bit too direct consulting – it’s what you sign up for. But we’re also proactive and hardworking people that will not give up until real progress has been made.

We’ve been active in marketing and sales for over 10 years, but it wasn’t until 2016 that our paths crossed in Madrid, Spain. Our drive to bridge the gap between the ideal strategy and operations, bringing forward the best in teams and helping great companies to reach their potential is what drove us to start our own consultancy, and continues to push us forward each and every day.

Since we founded The Sales Strategist, we have truly found our own way and we are definitely happier and more energised for it. It is an amazingly inspiring journey, and we count ourselves lucky for the experiences we’ve had. If there’s anything that we’ve learned, it’s that nothing gets done, no change can stick, and no company can grow if we don’t get the people on board. This is why we value working closely with you and your people to create an amazing journey together and make sure you achieve your goals. We’d love to hear from you, feel free to say hello!


We believe that creating value and positive experiences for both buyers and sellers is at the heart of genuine and profitable business relationships. A B2B company can only successfully grow if both the path-to-commit and the path-to-growth are designed to align with the buyer’s perspective. We’ve translated our vision into the ‘4D Sales Model’, which includes the four key disciplines Market, Process, People, and Tools.

The 4D Sales Model highlights the interdependence of marketing and sales, as they are both equally critical to the success of any sales organisation

We develop and implement your key marketing and sales strategy and operations. We do this by developing a roadmap for growth together with management and then implementing it in collaboration with the existing marketing and sales people. We provide continuous support in order to ensure the implemented changes are sustained as only then the real impact of our collective effort can be brought to the surface.

Our work is aimed at helping B2B technology companies grow